Purpose over Profit? The role of business today.

Obviously, making money is important. A manager who says profit is unimportant is like a coach who says, “I don’t care if we win or lose.” Both lose credibility in their ability to bring out the best in their teams. But to confuse an essential requirement for success with an organisation’s actual purpose is like thinking that breathing is the primary reason for living. 

Purpose resonates strongly with people, and we are seeing more companies than ever before giving back, with social initiatives and eco-friendly changes becoming an attractive culture to be a part of. The realisation that there is so much more to simply making profit, paying taxes and hiring has hit. Corporate Social Responsibility (CSR) is a big topic for businesses today. It is incredibly important that businesses operate in a way that demonstrates social responsibility. Although it’s not a legal requirement, it’s seen as good practice for businesses to take into account social and environmental issues. Finding your businesses purpose within society can bring communities together which can often have a bigger impact than we are aware of.

At Illuminet we believe the benefits of being socially responsible and giving back to our communities goes beyond the benefits to our brand image or customer engagement. It engrains a real sense of warmth and achievement for everyone involved in making a difference. As a business we have a heap of our own initiatives in each of our 3 locations to make a difference in our local communities, and to help lower our carbon footprint. But we are also enablers to our colleagues in their own make a difference challenge with the support of our network and following. We want to share with you a few of the things we are involved in that gives Illuminet a purpose beyond profit…

Food Bank Collection- A simple start for any business!

We organised Make a Difference Days where we give back to the community in a variety of different ways. Throughout COVID-19, we thought a good way of doing this would be to do another food collection to give to a charity called Hope for Food 250 items. In recent news we saw that tens of thousands forced to turn to food banks for first time as demand soars during pandemic. This we saw as a good opportunity to use the employees of Illuminet to donate food to Hope for Food to help maximise their value in helping those that need it most. 

The Benefit?

To help feed those in need through the tough current climate. Last month Hope for Food fed 1,200 people in need. Hope for Food’s mission is to assist men, women and children in Bournemouth and the surrounding areas, who are either homeless or living in poverty, by providing fresh food at our soup kitchens and hampers of food, good quality clothing, bedding and household goods, where needed. Food collection banks all around the country are willing and able to take your food donations. Food collection points are also located in supermarkets behind the checkouts on your ways out or you can simply search “food banks” on google to find your local charity.

Our colleague Tina will be making a festive difference this year…

“It’s secret Santa with a twist!  The concept is simple, instead of buying a colleague a secret Santa gift, we buy a gift for a child in care instead.  It all started with a discussion about secret Santa in the office and how it was such a waste of money. With colleagues in Lithuania some of them volunteered their time after work at a care home over there. Tina and her colleagues decided that instead of losing the spirit of secret Santa, they would do it differently.  Being part of Illuminet this year has allowed a wider reach of people to speak with about this initiative and now there are more care homes involved, and more children that will be getting a gift this year. By yourself, it would be difficult to manage the volume of children who need the support, but being part of a corporate environment allows more people to get involved and when many people are joined in a common goal like this, magic happens.  

The Benefit?

“Most of these children have had really hard histories and just like every other child, they deserve a little treat. It’s through circumstances that are beyond their control that they live in care, and if we can help, then it is my belief that we should help”.  

You can get involved too! If you’d like to know more, or get involved in this initiative, please reach out to Tina and she will be happy to speak with you about it.

So, we encourage you to think about your businesses purpose beyond the profit and to get involved with your community. We can all help to make a difference in the smallest of ways and put our stamp on society by giving back.

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